This blog is about the ongoing step-change in construction; from project logic -"Every building is unique"- to product logic - "How can we utilize similarities between projects".My name is Dan Engström. I am an industry researcher at NCC Engineering in Göteborg, Sweden and an adjunct professor at LTU in Luleå. Contact me at DrDanEng. All my material is licensed Creative Commons by-nc-sa. Download, change and share anything I write. The theme picture is by Dan Zen, Flickr, Creative Commons.