Implementing industry research in construction. We've been doing poorly for years. Arguably, one problem is that when we look for solutions, we stay inside the paradigm that created the problem in the first place. It is time we changed that. It is time we made our mark on our sector. It is time we introduced something unexpected.
Before you ask: No, I don't know how. Not yet. But in anticipation of my New Year's resolution to change the world I have collected a handful of methods for getting us started. Feel free to download the list here as a Christmas gift from me to you:
Arguably, something similar will be happening over in your hunting-grounds too. Because when the best option really only is the least bad one, it is high time to create a step-change. Let's help each other out with it.
Image: Strange Things Are Happening These Days! Flickr CC by Koshyk.